THE PROBLEM SPACE
How can we ensure a seamless product search and discovery process, allowing users to effortlessly find the equipment that matches their lifestyle and preferences?
THE SOLUTION
By blending content strategy and information architecture techniques, we have the potential to transform the existing content structure, enhancing navigation and overall flow.
KICKOFF
Initial key questions to understand Bala Bangles' customer demographic and opportunities for improvement:
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Who is our user?
What are their backgrounds, behaviors, intents, and motivations?
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What are our users' pain points and goals?
What are their needs, values, and frustrations?
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What are our objectives?
What challenges will we focus on and address to improve our customers' online experience?
CUSTOMER JOURNEY
To attain a visual understanding of a customer's experience, I created a customer journey map, highlighting crucial stages and touch-points. Identifying the pivotal "Decision" stage as a concern, I pinpointed enhancing personalization for tailored content as a prime opportunity for improvement.
CREATING PERSONAS
CHALLENGES
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Improve Page Layout
Optimize the page's available real-estate and purposefully convey the message of texts
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Boost Lead Generation
Personalize content marketing by including a quiz and virtual assistant feature to assist customers with finding workouts best suited for their skills and fitness goals.
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Clarify Formatting Conventions
Simplify heading and description formats to reduce confusion, improve readability, and decrease customer service inquiries.
INFORMATION ARCHITECTURE
Conversation flow for virtual assistant feature
FINAL DESIGNS
PRODUCT LISTING
[ Original ]
PRODUCT LISTING
[ Proposal ]
PRODUCT GUIDE
[ Original ]
PRODUCT GUIDE
[ Proposal ]
PRODUCT REVIEW
[ Original ]
PRODUCT REVIEW
[ Proposal ]
BALACIZE PAGE
[ Original ]
BALACIZE PAGE
[ PROPOSAL ]
BALACIZE PRODUCTS & WORKOUTS
[ original ]
BALACIZE PRODUCTS & WORKOUTS
[ Proposal ]
